Premium class onboard dining should be viewed as one of the most inimitable luxury experiences that one can have. If we begin to design for the category in this way, it creates opportunities for innovation.

Addressing these five thought-pillars can guide airlines in crafting unique, valued experiences for luxury travellers.

When your success, and the success of your team, your organisation, rests so pivotally on two simple words, it is critical to wholly understand their meaning.