About :

Over the last two decades, I’ve led design projects for the world’s largest airlines and hotels, frequently in collaboration with iconic luxury brands.

I take great care in understanding the character of brands, to ensure concepts and solutions are reflective of a brand partner’s unique DNA.

Good design is about how things make us feel. As designers, we spend our professional lives striving to create experiences that trigger delight, products that people treasure and moments that people remember.

I believe successful creative projects are founded in empathy, catalysed by optimism, and delivered through collaboration.